Hello World, been quite a while since I have been here. I must admit, the desire to review products has been very low on my to-do list lately. This entire blog actually began with a bipolar episode of mania but that has since waned and I have not had the wherewithal to do much reviewing. This issue (which should not be an issue), however, has brought me out of hiding. Mainly because I think it is a silly thing to have a controversy about foundation when there are bigger and more awful things happening around the globe.
Yeah, before the hate starts I will say that I wholeheartedly believe in equality and inclusivity and believe everybody should have a fair chance to succeed in life. But over makeup? Really?
This past week when this new Shape Tape line of foundation was released by Tarte, I was interested in trying it but wanted to see reviews and demos before I purchased the product. So… I trot on over the YouTube and begin watching the videos. Sweet Lord, upon watching them someone would think that somebody wanted to reintroduce public hangings in the town square. Every single video I watched the vlogger leads off with an apology to the world for Tarte having only 15 shades of makeup in this new line, 2 formulas but only 15 shades to start with, like they personally had something to do with it.
Nope, I don’t have any affiliation with Tarte in any shape, form or fashion, only that I really like their eyeshadows and all the lovely palettes they have created. Anyway, on with my reason for thinking this is silly…
I am a child of the 80’s, the big hair having bright blue eyeshadow wearing child of the 80’s. I am also a child of the 80’s that never could hardly ever find a foundation that matched my skin tone. Apparently, I have a really weird mix of undertones which made me hard to match. Pretty much everything I tried was either too pale, too dark, too pink or would oxidize into orange making me look like an Oompa Loompa from Charlie and the Chocolate Factory. This left me having to mix and match multiple different colors to get a half-decent match to my skin. It was not the end of the world but it was a gigantic pain in the ass but hey, I persevered through this inconvenience in the 80’s and 90’s, my world did not come crashing down around me, it continued on its usual axis. Gee, now my feelings are hurt, nobody ever apologized to me for this 1st world problem I had. It took the advent of Bare Minerals before I actually found a foundation shade that worked for me, and wow, they actually have 2! Now I can match in Summer and in Winter without being on the spectrum where I am too light or too dark, I don’t look like I am wearing a mask anymore but it took years for me to get there. I survived.
Here’s the thing, there are multiple lines of cosmetics that have a shade range shortage, I still cannot hardly find a drugstore brand that will match my complexion they are still too pink, too pale, too dark or too orange, but nobody is apologizing for Cover Girl, Maybelline, Loreal, Almay, Neutrogena, Physicians Formula… see where I am going with this? This is not a new problem but many have made it out to be an issue when it doesn’t need to be. Tarte is being attacked because they have failed the new litmus test of the now famous 40 shade Fenty Beauty? They are being called insensitive and lacking in diversity now. Tarte has never been a company that had a huge shade range, but now it’s suddenly a controversy? Even now, with so many different brands on the market, I still have a hard time getting matched. There are finally a handful of foundations that I can wear that match me tone for tone and color for color but only very few. Even now, many I have tried, yes even the high dollar ones, still oxidize on me and make me look like an Oompa Loompa. No cosmetic line is ever going to be perfect, they are always going to fall short for one reason or another, but, for the love of all things sane can we stop the madness now?
In the meantime, can we stop apologizing for a cosmetic company and focus on real-world problems? not the ones that are created for the sake of everybody wanting to be PC and getting their knickers in a knot when they get their feelings hurt?